Global Philanthropy Group Launches Global Philanthropy Digital


Firm will expand services to drive philanthropic impact by leveraging innovative social media and technology platforms.

LOS ANGELES, September 23, 2013 – Global Philanthropy Group, a strategy consulting firm that advises the world’s leading philanthropists, announced today the launch of Global Philanthropy Digital, its new social media and technology practice.

Global Philanthropy Digital will leverage Global Philanthropy Group’s breadth of experience driving some of the world’s most well-known philanthropic efforts, with an explicit focus on designing and implementing digital strategies to maximize social impact. Global Philanthropy has designed social media strategies for clients and key partners which have reached hundreds of millions of people.

Global Philanthropy Digital recently demonstrated its services by creating and implementing digital and social media strategies for Gucci’s CHIME FOR CHANGE campaign and SOUND OF CHANGE LIVE global concert to raise funds and awareness for girls’ and women’s empowerment. The campaign, which trended worldwide during the SOUND OF CHANGE LIVE concert in June 2013, is part of a comprehensive corporate philanthropy strategy. CHIME FOR CHANGE to date has raised more than $4 million for 86 nonprofits supporting girls and women, leveraging a range of technology platforms, including Facebook, Twitter and Catapult.

“Global Philanthropy Group was formed based on the belief that everyone has a role to play in improving our world,” said Trevor Neilson, President and co-Founder of Global Philanthropy Group.  “Social media is rapidly democratizing philanthropy, giving every person with a smartphone or a computer the opportunity to be a philanthropist. Every philanthropic effort should include a smart digital strategy which leverages other donors and raises awareness in a way that compels individuals, organizations and policymakers to act.”

As the landscape of options within the technology expands rapidly, Global Philanthropy Digital will identify synergistic opportunities across its network of leading technology partners to provide customized client opportunities.

To request more information about Global Philanthropy Digital’s services, please contact digital@globalphilanthropy.com.

About Global Philanthropy Group
Global Philanthropy Group advises the world’s leading philanthropists – including high net worth individuals, charitable foundations and corporations – to design and implement highly-leveraged philanthropic strategies.

Global Philanthropy Group’s experience encompasses pressing global issues including economic development, education, poverty, HIV/AIDS, disaster recovery and redevelopment, conflict and post-conflict aid, refugees, microfinance, water, food security, global health, immigration, orphans, foster care, global trade, malnutrition, climate change, green building, malaria, conservation, crimes against humanity, genocide, human slavery and trafficking, maternal health, child health, and childhood obesity. For more information, visit globalphilanthropy.com.

###

CONTACT:
Janai Speer, Global Philanthropy Group
Janai <at> globalphilanthropy <dot> com