2013 CGI Commitment to Action will support Gucci’s CHIME FOR CHANGE campaign in partnership with P&G Prestige
23 September 2013, New York City – Gucci and P&G Prestige announced today a 2013 Clinton Global Initiative (CGI) Commitment to Action to create an innovative consumer activation that will increase awareness and raise funds for girls’ and women’s empowerment through Gucci’s CHIME FOR CHANGE campaign.
The organizations will combine their experience, resources and influence to develop a mechanism to engage Gucci Fragrances consumers, allowing them to fund projects supporting girls and women globally through CHIME FOR CHANGE.
“We are grateful that our longtime partner P&G has joined the CHIME FOR CHANGE coalition. This partnership continues the CHIME FOR CHANGE tradition of using creative approaches to raise funds and awareness for girls’ and women’s empowerment,” said Frida Giannini, Creative Director of Gucci and Founder of CHIME FOR CHANGE. “We believe strongly in the power of collaborative partnerships and are inspired by the possibility of engaging broadly with the Gucci Fragrance and P&G Prestige audience.”
François Henri-Pinault, CEO & Chairman of Kering, Gucci’s parent company, also participated in a panel discussion as a CHIME FOR CHANGE Advisory Board member during a special Girls and Women Strategy Session at the CGI Annual Meeting. Former Secretary of State Hillary Rodham Clinton opened the session, which included addresses from Valerie Jarrett, Senior Advisor to President Obama, and Phumzile Mlambo-Ngcuka, Executive Director of UN Women. Mr. Pinault joined Theo Sowa, CEO of the African Women’s Development Fund andLilianne Ploumen, Minister for Foreign Trade and Development Cooperation, the Netherlands, for a discussion moderated by Melanne Verveer, United States Ambassador-at-Large for Global Women’s Issues.
CHIME FOR CHANGE, founded by Gucci in February 2013, is a campaign to raise funds and awareness for girls’ and women’s empowerment with a focus on Education, Health and Justice. The mission of CHIME FOR CHANGE is to convene, unite and strengthen the voices speaking out for girls and women around the world.
“I am truly honored to partner with Gucci and be part of the CHIME FOR CHANGE movement,” said Joanne Crewes, CHIME FOR CHANGE Advisory Board member and President of P&G Prestige. “I Chime for education. There has never been a moment like NOW for change, as the power of media, social media and the internet means that people from every walk of life can be inspired by progress in women’s empowerment, as well as understand the inequalities facing women in society today. The P&G company is committed to touching and improving lives every day. We serve around 4.8 billion people a day. If we can motivate just a fraction of these people to join the CHIME FOR CHANGE movement through Gucci fragrances, we can help build momentum in the movement to drive positive change. “
The campaign is particularly focused on pursuing innovative and unexpected approaches to raise funds and awareness for girls’ and women’s empowerment. CHIME FOR CHANGE is powered by Catapult, the first crowd-funding site where people can make real change happen for girls and women. Through Catapult, nonprofit organizations post their projects and people can find and fund the issues that speak to them the most. Catapult was a featured commitment at last year’s Clinton Global Initiative annual meeting as a project of the nonprofit organization Women Deliver. In addition to Catapult and P&G, CHIME FOR CHANGE strategic partners include the Kering Foundation, the Bill & Melinda Gates Foundation, Facebook, and Hearst Magazines.
CHIME FOR CHANGE held its first fundraising event, THE SOUND OF CHANGE LIVE, on June 1st at Twickenham Stadium in London. The event was the first globally-televised concert event in history to raise funds and awareness for girls’ and women’s empowerment. It featured 14 global artists in a 4-hour concert event that united 50,000 attendees in the stadium and viewers via broadcast in more than 150 countries around the world. THE SOUND OF CHANGE LIVE raised $4.4 million to support more than 250 projects in 81 countries. Funds were dispersed via 86 non-profit partners.
The CHIME FOR CHANGE Advisory Board includes Hafsat Abiola, Muna AbuSulayman, Valerie Amos, Humaira Bachal, Jimmie Briggs, Gordon and Sarah Brown, Lydia Cacho, David Carey, Joanne Crewes, Minh Dang, Juliet de Baubigny, Waris Dirie, Helene Gayle, Leymah Gbowee, Yasmeen Hassan, Arianna Huffington, Musimbi Kanyoro, Alicia Keys, Yang Lan, John Legend, Madonna, Pat Mitchell, Phumzile Mlambo-Ngcuka, Alyse Nelson, Sharmeen Obaid Chinoy, Francois-Henri Pinault, Julia Roberts, Jill Sheffield, Alison Smale, Jada Pinkett Smith, Caryl Stern, Meryl Streep, the Archbishop Desmond Tutu, Mpho Tutu, and Monique Villa.
For information about the CHIME FOR CHANGE campaign please contact:
Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. Alongside the values of quality, creativity and Italian artisanal craftsmanship, for which the brand is renowned, Gucci also believes in the importance of a responsible attitude towards people, the environment and the communities in which it operates. Corporate citizenship is a fundamental part of the mission and operating philosophy of the company. For more information about Gucci, please visit www.gucci.com
Procter & Gamble Prestige (P&G)
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pantene®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Cover Girl®, and a leading Prestige division that spans from point of market entry consumers to high end luxury beauty with global brands such as SK-II®, Hugo Boss®, Dolce&Gabbana®, Gucci®, Lacoste®, James Bond 007® and Puma®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About the Clinton Global Initiative
Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date CGI members have made more than 2,300 commitments, which are already improving the lives of more than 400 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $73.5 billion.
CGI also convenes CGI America, a meeting focused on collaborative solutions to economic recovery in the United States, and CGI University (CGI U), which brings together undergraduate and graduate students to address pressing challenges in their community or around the world, and, this year, CGI Latin America, which will bring together Latin American leaders to identify, harness, and strengthen ways to improve the livelihoods of people in Latin America and around the world. For more information, visit clintonglobalinitiative.org and follow us on Twitter @ClintonGlobal and Facebook at facebook.com/clintonglobalinitiative.
The Kering Foundation
Launched in 2009, the Kering Corporate Foundation combats Violence Against Women. It supports NGOs and social entrepreneurs, helps raise awareness on VAW and encourages employee involvement in Americas, Western Europe and Asia. More than 140,000 women benefited from the Foundation’s support since its inception. www.keringfoundation.org @KeringForWomen
Catapult is the first crowd-funding platform solely dedicated to advancing the lives of girls and women around the world. Catapult connects trusted organizations with a new global audience to increase funds and engagement. Organizations can post projects online, and donors can browse and fund the issues that speak to them most. Every dollar donated goes to the organization and donors receive reports about the project’s progress. Catapult beta-launched on October 11, 2012, with the support of notable partners, including the Bill & Melinda Gates Foundation, the Global Fund for Women and the United Nations Population Fund.For more information go towww.catapult.org, and follow Catapult on Twitter: @wecatapult and Facebook at facebook.com/catapult.org. Catapult is a project of WOMEN DELIVER, a 501c(3) organization. Invest in girls and women. It pays!
Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified communications companies. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2012), reaching 83 million adults (Fall 2012 MRI) with its 20 titles. In addition the company published more than 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, has more than 28 websites and 14 mobiles sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 apps and digital editions. In addition, the company includes iCrossing, a global digital marketing agency.